Apricity is a small and agile digital studio.

Working in collaboration with our clients and partners, we craft high-quality online digital solutions that elevate engagement and performance, while delivering simplicity and scalability.

We have the digital know-how, our cross-sector experience includes healthcare, legal, non-profit, professional services, research and technology.



Peter Williams

Peter founded Apricity after spending his spare time solving technology issues and designing websites for friends and referrals.

He is the face behind Apricity and a rare talent that brings together both designer, developer and consulting expertise. A true pragmatic problem solver with an analytical approach to dealing with varied technology scenarios. 


Strategy & Design.

Ideas and concepts can never be created in isolation. They must be built on a solid knowledge of your business, your competitor’s business and your objectives. Our ideas need to be strong, fast, adaptive and deliver results allowing you to offer greatness to your customers.

Technology as a Tool.

In many ways the technology around us should be invisible allowing your message to shine. It is our aim to build a framework emphasising connectivity, usability, flexibility and durability. We find not just the right solutions but the most agile, scalable and usable for your needs.


Keep an open and honest mindset with our clients that allows us to share our ideas, challenge thinking, go places they’ve never been and deliver great results time and time again. We are proud to still work with all our foundation clients. Their referrals continue to be our main source of new clients.