Optimising for Google Search

Search Engine Optimisation (SEO) makes your website friendly with Google which allows your business to reach a higher position on search engine results. It can provide you with much needed new visitors. Follow these 6 proven tips and your website will undoubtedly rise in ranking.

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1. Aim to be unique

Your website’s content should be unique and compelling. Just like reading an interesting book that hooks your interest, your website should captivate your visitors. Remember, visitors don’t like reading repetitive dry content and neither do search engines.

A good tip is to locate keywords (within your Google Adword account) and find words that are receiving between 10 – 50 monthly searches. It’s worth ranking for keywords with at least some amount of potential for searching than those with no ranking at all.

2. Get your titles and metas correct

If your website’s content was setup with SEO in mind, you can further optimise these to focus on your keywords. If not, make sure you implement titles and meta content by focusing on the keywords you are planning to rank for. These will then become the preview text that search engine results will display before visitors click onto your website. Going back to Rule 1: Aim to be unique – you want your website clicked.

SEO Plugins like Yoast SEO can make editing titles and metas straightforward.

3. Play by the rules

While it might seem alluring when someone says they can do “clever” things to your website to get it higher in ranking, engaging in banned SEO methods, will result in your website being blacklisted by Google. I would definitely advise against this practice.

Keep it safe and play by the rules. Make sure that anyone performing SEO on your website keeps to the guidelines as outlined by Google.

4. Backlinks are key

Google has always placed a high value of importance on backlinking and it remains one of the top ranking factors. Backlinking or more simply put, “incoming websites that link to yours” is usually easier said than done.

A key point regarding backlinks is that they need be from quality sites, and those backlinks should be contextual. Your goal should be to get links from authoritative and relevant sites otherwise they will be of no use. Here’s how you could get some by featuring through:

  • Guest blogging

  • News Articles

  • Further Resources page

  • Promotional Content on Social Media

  • Leaving Testimonials

  • Online Directories

A tool used to check backlinks of your competition is: MonitorBacklinks.com

5. It is all about the user

User experience, or the happiness of your visitor’s time on your website is related to the metric called Bounce Rate. This metric within Google Analytics, is thought by many SEO gurus to have a direct impact on ranking. A large bounce rate would indicate that your visitors are leaving your website without looking at any other pages.

Improve your user experience and reduce your bounce rate by:

  • Engaging with a web expert who can craft industry standard website with thought and precision.

  • Reducing the amount the time your website takes to load. I wrote an article on the importance of reliable hosting which you can find here.

  • Using shorter paragraphs and punchier content – focus on Rule 1. Be unique.

6. Use the right keywords

Well thought through keywords will attract the right visitors. But what makes a good keyword? Let’s work through an example: if you’re planning on using the keyword “flowers”, other than being highly competitive, the searcher might have lots of intentions for searching e.g types of flowers or images of flowers. Aim to use long tail keywords such as  “flower shop in Wellington.” Your chances of attracting qualified visitors increase tenfold.

These rules will help you build an effective SEO framework for your website. But your main goal should always be: deliver value to your visitors. When in doubt, go for quality. Apricity Solutions has a range of digital marketing capabilities, contact us today and let’s talk.