The Importance of Reliable Hosting


For small business to succeed online you have to juggle all sorts of activities; everything from social media, content creation, advertising etc. This can all become quickly overwhelming and very stressful. But one of the most important aspects of a business’s online experience and one that I have seen people overlook the most is their web hosting.  It is absolutely vital to select a reliable web host to ensure that your website (and data) remains safe and accessible all year round. 

Here are 4 reasons for choosing a great host:

Website Speed

Lightning-fast page load speed has been proven to amplify visitor engagement. Having a fast website is crucial for your business to generate a positive user experience. When visitors have to wait for your business website to load for more than a couple of seconds, they lose faith in the website. This overall perception is not conscious. It is just tedious to use a slow website and users will abandon it. Several studies have proven this over and over again. The types of web hosting drastically determines how fast your website will load. What can you do?

  • Avoid Shared Hosting

When you begin looking for a web hosting provider typically the cheapest option available will be in the form of shared hosting. In a shared hosting environment you’re renting server space with dozens and quite often hundreds of other websites. With so many other websites being hosted, the chances are high that the server has to accommodate many other requests before yours. This puts a lot more strain on the server and results in an increased loading time as you wait for your slot in the queue. Do not get fooled into unlimited “everything” plans that promise everything for nothing. Remember the old adage “you never get anything for nothing.”

  • Select Cloud VPS Hosting

Running your website within a VPS (Virtual Private Server) means your website is guaranteed a certain amount of server resources at any one time, dedicated to your website only. Running a virtual environment, you are isolated from other websites and therefore do not have to worry about noisy neighbours. And, more importantly you are always at the front of the queue. 

While it is a little more expensive than traditional shared hosting, the cost is minimal. The lowest Cloud VPS Hosting tier is much faster than any shared hosting plan would be. This ultra-fast, auto scalable and customizable platform means you only pay for the processing, memory and storage you actually use.

Bonus Tip: Choose a Cloud VPS hosting location closest to your target demographic to further reduce server latency and improve the speed.

Uptime and Downtime

Choose a host with an excellent uptime track record. The hosting provider you choose should take every precaution to ensure maximum uptime. While no web host can guarantee 100 percent uptime, it should offer at least 99 percent uptime on average. Too much downtime, will have a dramatic impact on how your site is viewed, both by your visitors and for search engine ranking purposes.


In theory, every web hosting provider should provide adequate security for your website and the information you store. Unfortunately, not every host is secure and safe. Hacking from rogue visitors or pre-written scripts is common, but some hosting providers will take an extra step to protect the websites hosted on their servers. Recently I wrote an article on the importance of selecting a secure web hosting which can be found here: Improve Your Website Security.

Bonus Tip: Look for a “managed” hosting environment. These environments usually have higher level of security as there are fewer sites using server resources and website specific measures are put in place. Some hosts can also take responsibility for keeping your website up to date, which can further plug common security risks.

Bonus Tip 2: Look for a web host that offers SSL certificates as part of their hosting plan for free. This certificate allows you to encrypt data and information between the server and user’s browsers. SSL should not be an optional extra but mandatory for your website.


Much like any other service provider, be sure to look into the support offered by web hosting providers before making your decision. Does the hosting company offer 24/7 customer chat or have a support phone number you can call? These are usually good indications that they are willing to be of assistance when you need it – day and night.

Apricity Solutions offers fully managed hosting to all their clients using the Google’s Cloud Platform, the same infrastructure that Google uses internally for its end-user products, such as Google Search and YouTube. In addition to world class hosting and security for all clients, a 24/7 dedicated hosting partner is available anytime. Do not neglect your hosting needs and let Apricity Solutions take your business online experience to the next level. Get in touch and let’s talk.